New 2024 Case Study on programmatic Advertising - Download Now
Menu
Bangalore, also known as Bengaluru, is the capital & largest city in Karnataka. Bangalore is widely regarded as the “Silicon Valley of India” because of its role as India’s leading information technology exporter. Bangalore is the 2nd fastest-growing major metropolis in India & is the home to many educational, research institutes & the Kannada film industry (Sandalwood). One of the key mediums of transport in Bangalore is BMTC which serves over 7.1 million people in the city every day. Connect with Mplan for advertising in BMTC buses in Bangalore.
Bangalore Metropolitan Transport Corporation (BMTC) operates the public transport bus service in Bangalore. BMTC operates a fleet of 6501 buses which serves millions of people every day in the city. Along with serving passengers, BMTC also offers advertising opportunities for brands to showcase their products/services in & on the buses & bus shelters. As you ride through the city you might have seen exterior bus ads which have an excellent impact on generating a mass reach. A large presence & attractive creatives in an outdoor environment makes for a high number of impressions for people not limited to commuters.
Right opposite the city railway station, Bus services are available to the entire city from here.
Another important bus station located in an area with many private bus services. Buses are available to all parts of Bengaluru besides far-off Anekal and Hosur.
Located in one of Bengaluru’s commercial areas and about 2 km from Bangalore Cantonment Railway Station.
Near the Central office of KSRTC and BMTC. It is well connected to South and South East Bangalore and the Majestic and Shivajinagar areas.
Located on Mysore road. Buses bound to Mysore and ordinary/express buses towards Tamil Nadu and Kerala start here.
It is connected to the market also. 201, 205, 500, and 600 are the important routes that start/pass through Banashankari.
Advertisement will be displayed on the Interiors of the bus. This includes 1 unit of the Driver Seat Back and 30 units of the Passenger Seat Back.
The advertisement will be displayed on the exterior of the bus as a wrap covering the driver’s side, passenger side, and back side of the bus.
Advertisement will be displayed on Interior Driver seat back – 30 Units and exterior of bus covering Driver side, Passenger side, and Backside.
The advertisement will be displayed on the Back Panel of the bus.
Advertising inventories available in a bus shelter – Top Center Panel, Bus stand seats, Street liners, Left Standee, Right Standee, Waiting Area Panel, Top Right Panel, Top Left Panel.
Blue and White, Blue buses
Silver coloured with red lining
Volvo buses to the airport operated from 12 routes
Launched in the late ’90s, single door bus with/without conductors
Newly launched electric bus in green colour
Hi-tech buses from Volvo running on routes serving the IT company locations & various residential routes
These are the types of BMTC buses in Bangalore. In an indication of more passengers shifting from buses to other modes of commute, BMTC’s daily ridership to 51 lakh in 2020-2021 making it one of the best ways to promote your brands through ads.
Established in 2015, Mplan a full-service media planning and advertising agency in India. We equip our clients with comprehensive ad inventories across both traditional and digital platforms.
By leveraging Media, Data, Technology, and Commerce, we offer advertising solutions and strategies that empower brands to “Plan Ads Better” ensuring they achieve measurable success.
