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Indian Railway Advertising

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About Indian Railway

Indian Railways manages the fourth largest national railway system in the world by size, with a total route length of 67,956 km as of 31 March 2022. Railways are the prime mode of transportation for passengers in India. It is possible to conduct varied activities like business, sightseeing, and pilgrimage. India’s trains have more than 23 million passengers, & it offers huge advertising possibilities for businesses to reach their target audience through the metro trains plying in the city

Why Indian Railway Advertising

Railway Advertisement helps to focus exposure on a single point. Advertising on the Indian railway will helps brands to reach out to the right target audience. An average of 850 crore passengers travel through trains annually which creates excellent visibility for your brand & helps to reach a wider spectrum of audiences. Railway Advertisement campaigns specialize in attracting consumers using every possible space in & around the trains & train service network

The Inventories Available for Indian Railway Advertising

Hoardings

Space will be provided to place the standee in the metro station. We offer to set up the printing activity, providing promoters for the activity.

DOOH Screens

A jingle is a song or a phrase and the advertisement for a company’s jingle will be shown on the metro train while travelling.

Banners

The advertisement will be displayed on a non-lit panel at the station.

Interior Train Wrap

Advertisement will be displayed on inside panels. It includes advertisements on 16 Wall Wraps, 84 Panel Strips, and 40 Side Wall Wraps.

Audio Announcements

20-second ads played 40 times/day/train between “next station” announcements.

Full Train Wrap

Ad will be displayed on the exterior parts of the train.Indian Railways Advertising fits any budget & can be preferred for both mass reach & niche markets. Advertising at railway stations & trains reaps high visibility & attention.

Key Locations Available for Indian Railway Advertisement

Sealdah Railway Station

Sealdah Railway station resides in the Suburban part of Kolkata. The station serves more than 1.8 million passengers every day, & it has 20 platforms.

New Delhi Railway Station ( The Capital City)

The frequency of passenger movement at Delhi railway station is highest, making it the busiest among all.

Chennai Central Railway Station

The entire railway station consists of 17 platforms. It marks its name as one of the cleanest railway stations in India and serves 550,000 passengers regularly.

Ahmedabad Junction Railway Station

The Railway station is famous locally as Kalupur station because it resides kalupur wall area. It has a 12 Railway stations.

Bangalore City Railway Station

Bangalore city is the hub of IT and is popularly known as the garden city of India. The railway station has a total of 10 platforms, & it holds a rush of 565,000 passengers every day.

PrayagRaj Junction Railway Station

Prayagraj Railway station is known as Allahabad Junction. The railway station has a total of 10 platforms and serves a lot of passengers during Kumbh Mela.

Lucknow Charbagh Railway Station

The Lucknow charbagh Railway station is famous for its unique and fascinating beautiful design, & serves both metro and long-distance trains to connect different parts of the city and country.

Varanasi Junction Railway Station

During festivals like Deepawali and more, the number of passengers increases many folds. It is one of the busiest stations in India and has a total of 9 platforms to reach and leave the station.

Nagpur Junction Railway Station

Nagpur station is one of the most famous and overcrowded railway stations in the state of Maharashtra.

Vishakhapatnam Railway Station

Visakhapatnam railway station connects the coastal areas of southern India. It is one of the busiest railway stations and most trains health here for 5-20 minutes.

Why Mplan?

Mplan Media is a full-service media planning & advertising agency.

Established in 2015, Mplan a full-service media planning and advertising agency in India. We equip our clients with comprehensive ad inventories across both traditional and digital platforms.

By leveraging Media, Data, Technology, and Commerce, we offer advertising solutions and strategies that empower brands to “Plan Ads Better” ensuring they achieve measurable success.