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How does Advertising on Connected TV work

Share In the ever-changing landscape of advertising, new platforms are constantly emerging. One such platform is connected TV. This technology... Read More

A complete guide for Connected TV advertising for SMEs

Share The television has been a staple in Indian households for decades, and it’s still going strong. In fact, the... Read More

Importance of TG in Media Planning

Share Target Group in advertising is an indispensable strategy that breaks a huge market into smaller segments to concentrate on... Read More

Indigo Airlines Advertising in India

Indigo – Advertising on Indigo Airlines: IndiGo is One of the fastest-growing low-cost carriers in the world and India’s largest airline... Read More

Best formats for outdoor advertising

Share Outdoor advertising: Every day people notice nearly a hundred advertisements for numerous brands outside their homes. But not all outdoor ads... Read More

Evaluation factors for a Print Media Plan

Share Like electronic and digital media, print plays a crucial role in the advertising industry. Strategic use of print media... Read More

Why brands prefer Airport Advertising in India

Share Airport advertising india is the next big trend in advertising in India. Those bold static & digital displays deliver a... Read More

Evaluation factors for TV Media Planning in India

Share Television is the most dominant and influential of any ad format attributing to 60% of product purchases. It offers... Read More

OTT Advertising in India: Paradise of Internet Advertising

Share Over the top (OTT) is a term used to refer to content providers that distribute streaming media as standalone... Read More