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A magazine advertisement could be the best way to convey your message to your target audience, with precision. However, there are a few steps you need to follow, if you wish to maximize your ROI on magazine advertising:
Random magazines will not do the trick. Chosen mags should fit your TG. Which magazine is most likely to be read.
Determine the reach of the magazine, Find out where magazines get distributed, cycle of distribution & pricing.
Placement of the ad has a lot to do with the campaign success, next to the table of contents would be ideal.
Quality of your ad is as important as the size. Allocate budgets wisely b/w creation ads & publication.
We are a magazine advertising agency which uses pure data & not assumptions, like using SRDS directories we come up with a publication list that matches your needs. Based on IRS reports & thorough research on the businesses using these magazines, the kind of results they have achieved through those ads, we suggest the right magazine to advertise in. Through our tie-ups with publication houses across India, we make sure you get good rates & positions. Also suggest the right advertising option, size & positioning based on the preferences of your TG, objectives & your budget constraints. Help you maximize reach, create the best brand impact by coming up with customized magazine advertisement strategies & techniques. Mplan is a magazine advertising agency providing affordable magazine advertising rates, comprehensive media planning & advertising options.
1. Target Audience – Nature of your business helps us identify your TG, select based on equity, attractiveness. Book slots at the best cost by choosing the right publications to match your needs.
2. Audience Receptivity – Shortlisting audience receptivity of every magazine, Select magazines whose editorial environment lends good credibility & authority to campaigns.
3. Life Span – Magazines with longer life span eliminates the need to publish frequently, resulting in better returns on your spends & the longer possibility of getting customers to the brand.
4. Format – Choose magazines offering various formats – inserts, multiple page ads, gatefolds, thick tabs, product samples making your campaigns interesting & worthwhile.
5. Visual Quality – High-quality paper at cheaper magazine advertising cost, improving the appeal & impact. Effective rendering of image ads & photo reproductions for superior & lasting campaigns.
6. Sales Promotion – Certain magazines enable to distribute various sales promotion options such as coupons, product samples, information cards. Higher magazine advertising rates conversion & ROI.
Established in 2015, Mplan a full-service media planning and advertising agency in India. We equip our clients with comprehensive ad inventories across both traditional and digital platforms.
By leveraging Media, Data, Technology, and Commerce, we offer advertising solutions and strategies that empower brands to “Plan Ads Better” ensuring they achieve measurable success.
