Mplan’s role in new-age marketing solutions for the client Pernod Ricard
Campaign Objective
Showcase beverage bottles in AR to give a realistic feel, clear view of the product constituents, ingredients to improve product purchase experience.
Mplan’s Role
Mplan’s role in new-age marketing solutions for the client Pernod Ricard
Mplan’s approach
Using Mplan’s Tech Wing to develop an AR-based 3D application & run a campaign to do surrogate marketing of Royal Stag alcohol bottles in respective stores.