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To increase brand awareness among the local businesses, industries in & around Bangalore.
Mplan’s role in increasing hyper-local brand recalls for the client My Petrol Pump.
Targeting top radio stations in Bangalore, Multiple ads approach: Jingle variations & RJ Mentions, holistically using bus branding to uplift radio campaigns, chose main factory/industry routes in Bangalore.
25% Increase in enquiries
1 Million unique eye-balls: 15 buses, 12 hrs/day, 30 days
3X brand recall by share of voice
