New 2024 Case Study on programmatic Advertising - Download Now
Menu
Traditional ad buying often lacks the speed and accuracy that today’s digital ecosystem demands. Programmatic advertising fixes that by using advanced data, AI, and automated bidding to deliver ads exactly where and when they matter. Mplan’s holistic approach transcends mere cost-per-impression metrics. By integrating Media, Data, Technology, and Commerce, we align your Digital Media or other channels into a unified brand ecosystem that meets your broader marketing objectives.
specific companies with tailored messaging, ensuring each impression speaks directly to unique account challenges.
Zero in on particular verticals, company sizes, or roles for ultra-precise outreach.
Secure premium deals for direct sales and brand-building campaigns.
This feature taps into professional data—job titles, seniorities, and industries—to pinpoint B2B engagement.
Merge first-party data with automated bidding for hyper-personalized, high-value interactions.
Utilize striking visuals across top websites, social platforms, and mobile apps.
Boost brand storytelling on the web, app, or OTT channels with immersive video content.
Integrate smoothly into editorial contexts, enhancing trust and click-through potential.
Reach podcast or streaming music audiences—speaking to consumers on the go.
Lock in impressions and transparent pricing for predictable budgeting.
Personalize ad elements in real-time, ensuring messages resonate with each viewer.
Re-engage past visitors, nudging them closer to conversion with precisely timed reminders.
Modern consumers are scattered across countless websites and apps. Programmatical strategies capitalise on this fragmentation if approached methodically. At Mplan, we blend high-calibre creativity with real-time bidding (RTB), giving each impression genuine engagement potential. By analysing user behaviours, contextual signals, and advanced audience insights, we pinpoint precisely where your spending yields the highest returns.
Our holistic view covers the entire funnel, allowing us to adapt bids or creatives instantly when performance data or market conditions shift. Though programmatic often appears opaque, we ensure transparency—reporting on spending, audience segments, viewability rates, and conversions to demonstrate clear business outcomes.
Leverage open exchanges and private deals for brand-safe, premium placements. We balance reach with refined control, positioning your ads before high-intent audiences are ready for your offerings.
Tailor ads based on real-time signals – such as user location, prior browsing, or profile data – turn each impression into a personalised experience that drives stronger engagement.
Capitalise on the surge in video consumption by placing ads on Connected TV (CTV) and OTT platforms, weaving immersive storytelling into safe, high-traffic environments.
Tap into streaming audio services, podcasts, or interactive ad formats. We seamlessly integrate these into your programmatic mix, maintaining data-led precision and real-time optimisation.
Automated placements can put ads at risk. Mplan applies brand safety filters, third-party verification, and curated publisher allowlists to protect your ROI and reputation.
The landscape can feel daunting with DSPs, SSPs, and data layers. We simplify it with data-backed dashboards that reveal precisely how each impression relates to revenue.
A wide net can waste impressions. Our segmentation expands the reach but keeps targeting consumers tightly focused on high-intent.
Programmatic thrives on instant pivots. Our agile framework and analytics infrastructure adapt bids and creative assets when data highlights a new opportunity—or challenge.
From structured data to mobile optimisations, we clarify and manage the intricacies that can make or break search visibility.
We integrate programmatic with TV, digital, and out-of-home channels, multiplying your brand’s reach and consistency.
From first-time pilots to global expansions, Mplan fine-tunes bids, rotations, and audience filters to match your ambitions.
Every impression is tied to verifiable metrics, such as conversions, leads, or sales, making it easy to measure its true impact.
We assess your paid channels, define target audiences, and set objectives, ensuring programmatic ads fit into your comprehensive marketing plan.
We use dynamic creative approaches that tailor messages to each segment or real-time condition, refining targeting strategies for ongoing gains.
Mplan configures DSPs, data integrations, and brand safety protocols. We identify optimal exchanges or private deals to achieve your brand’s reach and context preferences.
We track performance continuously, adjusting bids, placements, or creatives when data indicates a new direction is needed. Our detailed reports spotlight key successes and guide any strategic shifts.
We assess your paid channels, define target audiences, and set objectives, ensuring programmatic ads fit into your comprehensive marketing plan.
Mplan configures DSPs, data integrations, and brand safety protocols. We identify optimal exchanges or private deals to achieve your brand’s reach and context preferences.
We use dynamic creative approaches that tailor messages to each segment or real-time condition, refining targeting strategies for ongoing gains.
We track performance continuously, adjusting bids, placements, or creatives when data indicates a new direction is needed. Our detailed reports spotlight key successes and guide any strategic shifts.
Combine first-party user insights with robust third-party data for granular, high-intent targeting across the digital ecosystem.
Automate ad content—headlines, visuals, and offers—based on user signals to boost engagement and click-through rates.
Rely on recognised partners and strict screening to guarantee your ads stay in brand-appropriate environments.
Track how each impression influences conversions, sign-ups, or assisted metrics, reinforcing synergy with your broader marketing suite.
A mid-market technology retailer struggled to scale beyond conventional ads. Milan introduced programmatic RTB on premium tech sites, employing dynamic creative for specific user segments. Within three months, conversions surged by 2.5x, while cost-per-acquisition remained within profitable limits—demonstrating how agile optimisation and targeted automation transform ad performance.
Comprehensive Market Insight
We factor in how your programmatic ads interact with your marketing mix, from offline promotions to digital search campaigns.
Quality Over Quantity
We prioritise brand-safe placements and relevance over raw volume, directly impacting revenue.
Innovation & Evolution
As new formats like AR/VR or in-game advertising emerge, we test and adopt them for brands eager to explore advanced storytelling or engagement.
Steady, Transparent Collaboration
Frequent communication through dashboards, calls, or strategy sessions informs you about budget allocations, performance progress, and upcoming opportunities.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
