India’s financial sector is undergoing a significant transformation driven by digital innovation, evolving consumer behaviours, and regulatory changes. Marketers across banking, insurance, capital markets, and fintech sectors face the unique challenge of driving adoption while building trust across diverse market segments. From established broking houses to cutting-edge digital trading platforms, success demands a delicate balance of credibility and innovation. At Mplan, we combine deep regulatory understanding with data-driven strategies to help financial brands achieve sustainable growth across metropolitan and emerging markets in India.
Maintaining institutional credibility while promoting digital adoption and product innovation is crucial for both traditional financial.
Creating seamless experiences from awareness to activation is particularly critical for trading platforms, mutual fund investments, and digital banking services.
Crafting resonant messages across varied audiences—from seasoned investors to first-time traders—while ensuring regulatory compliance.
Optimising acquisition costs and enhancing lifetime value across a spectrum of financial products—from basic trading accounts.
Driving business growth within SEBI and other regulatory frameworks while maintaining marketing effectiveness across trading.
Comprehensive Media Services
Performance Marketing Strategies: Implementing data-driven campaigns to maximise ROI.
Trading Platform Promotion: Enhancing visibility and user adoption of trading platforms.
Educational Content Programmes: Developing informative content to educate and engage investors.
Lead Qualification Systems: Implementing systems to identify and prioritise high-quality leads.
Multi-Channel Engagement: Reaching audiences across various digital channels for maximum impact.
Brand Credibility Campaigns: Strengthening brand reputation through strategic messaging.
Regional Market Strategies: Tailoring approaches to regional markets for greater relevance.
Investor Awareness Programmes: Educating potential investors about financial opportunities.
Corporate Communications: Enhancing stakeholder relations and corporate image.
Institutional Positioning: Establishing authority and thought leadership in the industry.
Market Opportunity Mapping: Identifying growth areas and untapped market segments.
Investor Behaviour Analysis: Understanding investor motivations and decision-making processes.
Competition Benchmarking: Analysing competitors to develop competitive advantages.
Channel Effectiveness Assessments: Evaluating the performance of different marketing channels.
Performance Analytics: Monitoring and analysing campaign metrics for continuous improvement.
Extensive Financial Sector Expertise: Decades of experience across banking, insurance, and capital markets.
In-Depth Regulatory Understanding: Expertise in navigating SEBI and other financial regulations.
Multi-Channel Campaign Management: Proficiency in managing integrated campaigns across digital and traditional media.
Data-Driven Strategy Development: Leveraging analytics for informed decision-making.
Transparent Performance Reporting: Providing clear, actionable insights.
Proven Success with Leading Brands: A track record of delivering results for top financial institutions.
Enhanced Customer Acquisition: Helped clients reduce acquisition costs while increasing lead quality.
Increased Platform Adoption: Boosted user registrations and activity on trading platforms.
Accelerated AUM Growth: Contributed to significant growth in assets under management for mutual fund companies.
Strengthened Brand Metrics: Improved brand awareness and perception in target markets.
Boosted Trading Volumes: Implemented strategies that led to higher trading activity.
Targeted digital campaigns deliver better results. Let Mplan show you how.
Targeted digital campaigns deliver better results. Let Mplan show you how.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
Mplan is a specialized web design and development team within Mplan media. We bring years of experience building and managing successful web projects for a range of clients.
Get peace of mind with our proven expertise in web development since 2011. Let’s schedule a meeting to discuss your project in detail and provide you with a tailored proposal so you can make an informed decision.
Absolutely! We provide detailed proposals and contracts outlining deliverables. These business-friendly terms ensure your investment is protected and our commitment to timely project completion is clear.
Mplan partners with businesses who value the strategic role of their website/apps in overall success. We carefully assess each project to ensure a productive, long-term relationship.
We understand every business has unique needs. Our flexible pricing models ensure you get the right solution for your budget and goals.
Get peace of mind with our proven expertise in digital Ads & performance marketing since 2014. Let’s schedule a meeting to discuss your project in detail and provide you with a tailored proposal so you can make an informed decision.
Absolutely! We provide detailed proposals and contracts outlining deliverables. These business-friendly terms ensure your investment is protected and our commitment to timely project completion is clear.
Mplan’s partners with businesses who value the strategic role of their digital Ads & performance marketing in overall success. We carefully assess each project to ensure a productive, long-term relationship.
Mplan’s partners with businesses who value the strategic role of their digital Ads & performance marketing in overall success. We carefully assess each project to ensure a productive, long-term relationship.
Mplan’s partners with businesses who value the strategic role of their digital Ads & performance marketing in overall success. We carefully assess each project to ensure a productive, long-term relationship.