New 2024 Case Study on programmatic Advertising - Download Now
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India’s sports scene extends beyond cricket, capturing new legions of fans across leagues and international events. Mplan transforms this enthusiasm into advertising and sponsorship solutions that reach diverse audiences on television and digital platforms. We align your budget and objectives with sports events that resonate strongly with viewers, turning live fan excitement into tangible brand growth.
We don’t simply place ads or sponsor a single match. Instead, we examine audience insights, creative opportunities, and performance metrics to ensure every investment furthers your brand goals—awareness, lead generation, or direct sales. By unifying strategies for TV broadcasts and digital streams, we help you tap passionate fans, including those premium users who skip typical paywalls for live matches. Our all-round perspective provides consistency across channels, allowing your brand message to thrive in a competitive sports marketing environment.
Capture engaged viewers on popular OTT services—reaching enthusiastic fans who often watch premium live sports content.
Secure prime-time exposure across major sports broadcasters like Star Sports, Sony Sports, or Sports18, amplifying real-time engagement during marquee events.
Reinforce TV or streaming ads with social media, influencer tie-ins, or app-based interactivity, ensuring fans keep your brand top-of-mind beyond live action.
From micro digital placements to comprehensive multi-match campaigns, we tailor advertising deals to meet start-up budgets or enterprise needs.
Associate with established or emerging leagues—capturing immediate fan loyalty and cross-channel coverage from opening ceremonies to final trophies.
Forge deeper trust by partnering with celebrated teams or players whose personal brands connect with local or national supporters.
Secure prime-time exposure across major sports broadcasters like Star Sports, Sony Sports, or Sports18, amplifying real-time engagement during marquee events.
Since 2018, we’ve guided brands of all sizes in harnessing prime-time broadcast slots and digital placements, adapting to shifting event formats and viewer habits.
We use robust insights and analytics to align brand messages with the right sports audiences, preventing irrelevant spending and missed conversions.
We keep messaging consistent across TV, digital, and social avenues, multiplying impact and preserving brand coherence.
Each package-small-scale or significant sponsorship-undergoes performance tracking & real-time optimisation, ensuring every rupee drives meaningful results.
We collaborate with leading tracking and measurement
platforms to ensure accurate attribution from influencer content to on-site actions and
revenue lift.
Some brands worry sports marketing is too fuzzy. Our analytics frameworks monitor brand mentions, conversions, or revenue lifts triggered by each ad or sponsorship asset.
Leagues often adjust match times or migrate to new streaming services. Our nimble planning ensures your brand remains visible and relevant, regardless of scheduling or platform changes.
Fans detect forced tie-ins. We align your brand’s voice with specific leagues or star athletes, crafting natural integrations that appeal to dedicated supporters.
A growing real estate firm sought big-event exposure but hesitated about expensive TV slots during an upcoming T20 series. Mplan guided them toward digital live streams on a popular OTT platform, pairing short in-match ads with interactive, app-based promotions. By capturing premium viewers who bypass paywalls, the brand’s site visits climbed 45%, with a 30% spike in property inquiries—demonstrating how even smaller budgets can leverage digital sports audiences for robust returns.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
