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Outdoor Advertising has been there for as long as one can remember. Over the past few years it has undergone drastic changes. The OOH market has grown by 9% in 2016 and is now a ₹3000 crore market. This mirrors the level of certainty that exists in this medium and here are few reasons for it.
Cinema is an upcoming advertising medium. Here are some facts that show how cinema advertising has progressed over the years.
Generally, the deepest impression on our minds is made by the advertisements that accompany the films? While many of us will have to thrive to think about the first movie seen in a theatre, we will easily remember the ‘Mukesh anti-smoking’ ad that came before the movie. It has always been a very powerful medium for advertising.
The growth of in-cinema advertising is directly proportional to the growth of cinema in India, which is phenomenal in the last few years. Not only has the number of films produced annually grown but the new format of screening formats i.e. multiplexes has added to the opportunities for cinema advertising.
Cinema advertising is a good ecosystem, a platform for brands to communicate with audiences in the most impactful way. The best part of in-cinema advertising is the fact that it caters to a unique audience and allows us to advertise in select geographies with different propositions. What has given a huge boost to the growth of in-cinema advertising has been the increase in the number of multiplex screens across the country. There has also been growing recognition among the advertising and media planning community that in-cinema advertising offers a target audience that, by virtue of being captive, is more attentive when an advertisement is running.
Improved infrastructure and growing footfalls are other key reasons. Production houses are investing in innovative marketing and promotion activities prior to any release, thus creating a lot of anticipation for the film. All this helps bring in huge crowds to cinema halls now, which results in a larger audience for in-cinema advertising. In-cinema advertising is poised to grow further in the future with many brands increasing the amount they spend on in-cinema advertising given the impact and hype it generates.
Mplan Media is a one-stop cinema advertising agency offering extensive audience targeting options with national, local, and hyper-local focal points. Also, offers TG division on the basis of audience class such as kids, teenagers, adults, 40+ & also pivotal target group profiling – Defining the audience type by the genre of the movie & audience type. A cinema advertising agency like Mplan solves all your advertising worries, as cinema attracts a large proportion of young, affluent, educated consumers.
Established in 2015, Mplan a full-service media planning and advertising agency in India. We equip our clients with comprehensive ad inventories across both traditional and digital platforms.
By leveraging Media, Data, Technology, and Commerce, we offer advertising solutions and strategies that empower brands to “Plan Ads Better” ensuring they achieve measurable success.
