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Every business needs attention in the local market. There are many ways to grab this attention, but none of them would probably compare to Mobile Van Advertising. Imagine a mobile van moving around the city, with an eye-catching billboard. It is likely to catch every eye on the road. The brand name on the ad gets all the attention it deserves. Now think from the angle of a brand owner or an advertiser. You can create brand awareness through mobile van advertising.
A mobile van can help you launch a new product in your target market. You could even promote offers. That’s not all. There’s definitely more to it. Unlike an auto or a moving car, the mobile van has a space behind it. You can use this space for promotional purposes. Apart from your marketing collaterals and PAS, one or two individuals can easily fit in here. The best part about mobile van advertising is that you get to choose the areas where you want to advertise your product/service. You can specify timings too. When compared to traditional advertising mobile van advertising offers a lot of benefits.
As opposed to hoarding that stays put, mobile van advertising takes your brand wherever it goes. So, it is not about your prospects coming to you; it is about you reaching out to them. Being small-sized, mobile vans can manoeuvre into any area. They can also be parked in prime locations to give your brand maximum visibility. At traffic junctions, mobile vans can prove to be a blessing to those who are left waiting. Moreover, they provide just the right kind of material that you want your audience to read.
Hoardings in prime locations could cost you a bomb. However, mobile vans can pass through the same areas sans the prime rates. Mobile van advertising usually involves a monthly payment. The amount is agreed upon after considering the distance the van travels. However, this option would be highly affordable to businesses of all sizes.
The kind of reach that mobile van advertising can offer is unimaginable. Mobile vans can move across commercial as well as residential areas. So your ad would be viewed by people of all age groups and statuses. Your message would not be restricted to the local residents of the area. It would be conveyed even to those who may be passing through the area at the time. On average a mobile van can travel anywhere between 40 to 50 kilometres per day. So imagine how many areas you can cover in a month. In fact, you could cover each of these areas multiple times.
1. Mobile van advertising gives your brand a face and a personality.
2. It helps you reach out to your audience directly.
3. About 75% of people have favorable views about mobile van advertising.
4. They like the fact that the company is making attempts to reach out to them.
5. They consider such brands as established and successful.
6. This can be a huge advantage for startups and small businesses too.
Mobile van advertising is not just about the billboard that people see on the vans. It offers numerous ways of interacting with your target audience. You can use the mobile vans to distribute flyers at targeted areas. The marketing team in the van can give demos of your products. They can give away free samples or discount coupons to your target audience. In fact, they could even sell your products. If you are creative enough you could run a few exciting contests to engage with your audience. You can give away prizes and enhance the brand experience. Enjoying the exposure that you get is one thing; mobile van advertising can also help you build strong relationships with your audience. This could take you a long way in increasing brand loyalty and establishing a trust for your brand. Don’t think any further. Get in touch with us to give mobile van advertising a try. You will love the results.
Established in 2015, Mplan a full-service media planning and advertising agency in India. We equip our clients with comprehensive ad inventories across both traditional and digital platforms.
By leveraging Media, Data, Technology, and Commerce, we offer advertising solutions and strategies that empower brands to “Plan Ads Better” ensuring they achieve measurable success.
