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Audience Segmentation

CONSULTING

Audience Segmentation

Maximize your marketing performance with Mplan Audience Insights, which offers in-depth demographic and psychographic segmentation. By understanding your audience better, you can build a loyal community around your brand, driving long-term growth and success.

STRUGGLING to Cut Through the Noise in Today's Crowded Marketplace

STRUGGLING to Cut Through the Noise in Today's Crowded Marketplace?

Struggling to be seen in today’s oversaturated market? We help bridge the gap. We find your ideal audience and craft messages that resonate, turning passive viewers into engaged customers. Let’s cut through the noise together.

Targeting Confusion

Targeting Confusion

Targeting Confusion

Media Maze

Targeting Confusion

Data Deluge

Targeting Confusion

Creative Conundrum

Our Solutions

Our approach to media planning goes way beyond recommendations & deep into the rationale. We advise pilot campaigns, campaign budget divisions based on the objectives, platforms, ad formats, creatives etc., for our clients carefully.

Segementation Process

Mplan has a systematic set of process that synchronizes all contributing elements in order to achieve a specific goal. It can be broken down into 4 stages.

Syndicated Data
Research

Using sources like Nielsen audience insights, and Bombora intent databases we extract data of consumers specific to each brand. Specific audience segmentation for each media.

Use & Making
Sense Of Data

Precisely define your target audience through demographic and psychographic segmentation, building a strong brand community for long-term growth.

Demographics,
Psychographics

The analysis includes Age, Gender, Place, Location, time, interests, online & social behaviours, choice of purchase, socio-economic status and collating the audience segments. 

Beyond The Text-
Book Approach

We conduct SEC-level media research for each brand, with deep audience segmentation by ethnicity and life stages to boost reach and connections. 

Advanced AI
& ML

Leverage AI/ML tools to analyze your target group, uncover patterns, and influence customer decisions through focused campaigns. 

Know your customers better
Know your
customers better

Detailed strategies with Brand, Market and Competition analysis.

Traversing through domains to find the appropriate audience
Traversing through domains to find the appropriate audience

Strategies encompassing the budget and time parameters.

Independence
Independence
from assumptions

Detailed strategies with Brand, Market and Competition analysis.

Limit your ad spills by smart metrics
Limit your ad spills by smart metrics

Strategies encompassing the budget and time parameters.

Stop Wasting Ad Spend. Start
Reaching Your Audience.

Targeted digital campaigns deliver better results. Let Mplan show you how.

Results Driven

Mplan Media empowers B2C & B2B businesses to make smarter marketing decisions.

We’re more than just an agency; we’re your strategic partner. Our team of industry experts collaborates closely with you to develop data-driven campaigns that deliver measurable results, all while prioritizing your unique business needs and goals. We develop media plans and strategies that identify the perfect combination of advertising solutions to achieve your key performance indicators (KPIs). Whether you’re looking for traditional or digital channels, we craft attainable media strategies to deliver success for your brand.

Experienced Media Strategists

Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.

Experienced Media Strategists
Experienced Media Strategists Clutch

Trusted By

Frequently Asked Questions

Still On The Fence? We’re Answering Your Questions:

What is Mplan?

Mplan is a specialized web design and development team within Mplan media. We bring years of experience building and managing successful web projects for a range of clients.

Why should I listen to you?

Get peace of mind with our proven expertise in web development since 2011. Let’s schedule a meeting to discuss your project in detail and provide you with a tailored proposal so you can make an informed decision.

Thats all great. Can you give clear-cut commitments on project delivery?

Absolutely! We provide detailed proposals and contracts outlining deliverables. These business-friendly terms ensure your investment is protected and our commitment to timely project completion is clear.

Is the Mplan solution right for me?

Mplan partners with businesses who value the strategic role of their website/apps in overall success. We carefully assess each project to ensure a productive, long-term relationship.

Is Mplan Media expensive?

We understand every business has unique needs. Our flexible pricing models ensure you get the right solution for your budget and goals.

CONSULTING

Audience Segmentation

Maximize your marketing performance with Mplan Audience Insights, which offers in-depth demographic and psychographic segmentation. By understanding your audience better, you can build a loyal community around your brand, driving long-term growth and success.

STRUGGLING to Cut Through the Noise in Today's Crowded Marketplace?

Struggling to be seen in today’s oversaturated market? We help bridge the gap. We find your ideal audience and craft messages that resonate, turning passive viewers into engaged customers. Let’s cut through the noise together.

Targeting Confusion

Targeting Confusion

Targeting Confusion

Media Maze

Targeting Confusion

Data Deluge

Targeting Confusion

Creative Conundrum

Our Solutions

Our approach to media planning goes way beyond recommendations & deep into the rationale. We advise pilot campaigns, campaign budget divisions based on the objectives, platforms, ad formats, creatives etc., for our clients carefully.

Using sources like Nielsen audience insights, and Bombora intent databases we extract data of consumers specific to each brand. Specific audience segmentation for each media.

Precisely define your target audience through demographic and psychographic segmentation, building a strong brand community for long-term growth.

The analysis includes Age, Gender, Place, Location, time, interests, online & social behaviours, choice of purchase, socio-economic status and collating the audience segments. 

We conduct SEC-level media research for each brand, with deep audience segmentation by ethnicity and life stages to boost reach and connections.

Leverage AI/ML tools to analyze your target group, uncover patterns, and influence customer decisions through focused campaigns. 

Segementation Process

Mplan has a systematic set of process that synchronizes all contributing elements in order to achieve a specific goal. It can be broken down into 4 stages.

Know your customers better

Know your customers better

Detailed strategies with Brand, Market and Competition analysis.

Independence

Independence from assumptions

Detailed strategies with Brand, Market and Competition analysis.

Traversing through domains to find the appropriate audience

Traversing through domains to find the appropriate audience

Strategies encompassing the budget and time parameters.

Limit your ad spills by smart metrics

Limit your ad spills by smart metrics

Strategies encompassing the budget and time parameters.

Stop Wasting Ad Spend. Start Reaching Your Audience.

Targeted digital campaigns deliver better results. Let Mplan show you how.

Results Driven

Mplan Media empowers B2C & B2B businesses to make smarter marketing decisions.

We’re more than just an agency; we’re your strategic partner. Our team of industry experts collaborates closely with you to develop data-driven campaigns that deliver measurable results, all while prioritizing your unique business needs and goals. We develop media plans and strategies that identify the perfect combination of advertising solutions to achieve your key performance indicators (KPIs). Whether you’re looking for traditional or digital channels, we craft attainable media strategies to deliver success for your brand.

Experienced Media Strategists

Experienced Media Strategists

Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business

Trusted By

Trusted client mobile

Frequently Asked Questions

Get peace of mind with our proven expertise in digital Ads & performance marketing since 2014. Let’s schedule a meeting to discuss your project in detail and provide you with a tailored proposal so you can make an informed decision.

Absolutely! We provide detailed proposals and contracts outlining deliverables. These business-friendly terms ensure your investment is protected and our commitment to timely project completion is clear.

Mplan’s  partners with businesses who value the strategic role of their digital Ads & performance marketing in overall success. We carefully assess each project to ensure a productive, long-term relationship.

Mplan’s  partners with businesses who value the strategic role of their digital Ads & performance marketing in overall success. We carefully assess each project to ensure a productive, long-term relationship.

Mplan’s  partners with businesses who value the strategic role of their digital Ads & performance marketing in overall success. We carefully assess each project to ensure a productive, long-term relationship.