New 2024 Case Study on programmatic Advertising - Download Now
Menu
Mumbai, also known as Bombay, the capital city of the Indian state of Maharashtra & the financial centre of India. Mumbai is one of the most populous cities in India & is the home to stock markets, fashion & entertainment including Bollywood & also accounts for over 6.2% of India’s total GDP. Mumbai is also an important contributor to enhancing the public bus transport system of the country through its BEST bus services. Since BEST buses catch the public eye on a day-to-day basis, it helps attract customers for brands. Connect with Mplan for advertising BEST Bus Mumbai.
BEST (Brihanmumbai Electricity Supply & Transport) is a civic transport provider in Mumbai. BEST operates one of India’s largest fleets of buses. The transport service covers the entire city & also extends its operations outside the main city areas. It is operated out of the 27 bus depots & runs ~3,800 buses daily, ferrying over 5 mn passengers through 400+ routes. With a whopping 2.9 million average daily passengers, BEST provides a great option for businesses to advertise in buses & its shelters. It provides a highly personalized local touch to the audiences & offers continuous visibility for the brand ads through every location & route it moves through.
All the prime locations, Bus Depot & Bus Station are available to the advertisers to display information about their products.
Mahim, A centralized location & is very close to Dadar which is a major focal point, as it is accessed by the Western, Central & Harbour lines.
Ad will be placed on the Back panel, Driver Side Panel, and Passenger Side Panel.
Bus Wrap serves to target the passenger’s attention visually & they offer higher visibility with guaranteed frequency.
Ad will be displayed on 23 to 32 seat back and 9 interior panels.
Top Center Panel, Bus stand seats, Street liners, Left Standee, Right Standee, Waiting Area Panel, Top Right Panel, Top Left Panel. Bus branding has an excellent reach & BEST Bus advertising is one of the easiest, fastest & most effective ways to reach out to lakhs of consumers in Mumbai.
Colaba, Chht. Shivaji Maharaj Terminus, Churchgate, Malabar Hill, Nariman Point, Girgaon, Andheri east.
Mumbai Central, Grant Road, Pydhonie, Fort, Nepean Sea Road.
Back Bay, Nariman Point, Byculla, Gateway of India, Charni Road, Opera House.
Shivaji Nagar, Chembur West, Goregaon East, Mumbai Central.
Bandra west, Bandra east, Malabar Hill, Trombay.
Through these locations & routes, BEST buses cover 505 routes, 27 depots & 51 bus stations which offer multiple ad options including print-based & digital-based across different formats for brands to choose from.
Established in 2015, Mplan a full-service media planning and advertising agency in India. We equip our clients with comprehensive ad inventories across both traditional and digital platforms.
By leveraging Media, Data, Technology, and Commerce, we offer advertising solutions and strategies that empower brands to “Plan Ads Better” ensuring they achieve measurable success.
