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Television continues to be the most trusted and far-reaching advertising medium in India’s diverse media landscape. Even as digital platforms expand, TV retains its unique ability to unify audiences across age groups, languages, and cultural nuances. By leveraging television advertising, brands can build widespread awareness, shape consumer perception, and cultivate strong brand recall—essential elements for long-term success.
India’s television environment is evolving at a remarkable pace. Factors such as audience fragmentation, regional content dominance, shifting viewing habits, and emerging technologies like Connected TV have redefined how brands engage with viewers. Amidst these complexities, strategic planning and data-driven decision-making are key.
With the right approach, television can create lasting impact, cut through the clutter, and ensure that your brand message resonates exactly where it needs to.
Choosing the right airtime and programmes can be intricate. Mplan taps into reliable data sources, including BARC viewership insights, to identify high-impact placements that align with audience behaviour.
Without a well-defined goal—be it reach, frequency, or incremental uplift—campaigns may not achieve optimal results. Our team maps every strategy to your brand’s unique objectives, ensuring each decision drives meaningful outcomes.
Striking the right balance between covering broad audiences and ensuring sufficient repetition is crucial. By leveraging TRP and CPRP metrics, we fine-tune campaigns for maximum efficiency and brand recall.
India’s heterogeneous market demands tailor-made solutions. Whether appealing to metro audiences or niche regional segments, we ensure that messaging, channel selection, and language integration appeal to each target group.
While TRP and CPRP remain cornerstones, we incorporate advanced analytics, from incremental reach measurements to genre-based performance tracking. These insights enable continuous improvement and higher ROI over time.
At Mplan, we do more than purchase airtime. We craft integrated campaigns that blend compelling storytelling, data-backed planning, and timely execution. Our ongoing analyses and insights ensure your brand remains agile, adapting to evolving viewer preferences and market conditions. The result is a robust, future-ready television strategy that not only meets current targets but drives sustainable growth.
We rely on audience analytics, genre trends, and regional viewership patterns to create evidence-based media plans that resonate with the right viewers at the right time.
Television advertising does not exist in isolation. We align TV schedules with product launches, social media outreach, & on-ground activations, ensuring a coherent & compelling brand narrative across all touchpoints.
Mplan embraces a culture of continuous enhancement. Post-campaign analyses inform iterative refinements, ensuring each subsequent campaign delivers superior performance.
Mplan’s industry expertise extends beyond planning and execution. We actively track emerging opportunities and evolving consumer behaviours, offering guidance on
India’s linguistic diversity can unlock new growth avenues. We identify regional content hubs and language-specific channels that ensure your message connects authentically with local audiences.
As viewers increasingly adopt Smart TVs and OTT platforms, we integrate traditional broadcasting with digital targeting. This synergy offers more precise audience segmentation and innovative attribution models.
Going beyond standard TV spots, we help brands integrate seamlessly into popular shows, events, and sponsorship opportunities. This ensures higher engagement, better recall, and a more meaningful consumer experience.
India’s television landscape includes a vast array of channel categories that cater to different interests and demographics. Understanding these categories is crucial for precise targeting and effective message delivery:
Popular for family-oriented shows, reality programmes, and daily soaps, GECs offer broad reach across various age groups and demographics.
Ideal for tapping into India’s passion for cricket, football, kabaddi, and other sports. Sports channels engage viewers who are highly attentive and emotionally invested.
From Bollywood blockbusters to regional cinema, movie channels attract audiences seeking escapism and entertainment. They provide a platform for building brand recall with frequent, high-impact spots.
These channels connect with a younger demographic through music videos, talk shows, and cultural trends—perfect for brands aiming to cultivate youth appeal.
Reaching decision-makers, professionals, and informed consumers, these channels are suitable for brands offering premium products, financial services, or business solutions.
Covering areas like food, travel, fitness, and fashion, such channels engage niche audiences with specific passions—allowing brands to deliver more personalised and relevant messaging.
Subtle display formats that reinforce your messaging without disrupting the viewing experience
Seamless integrations that maintain brand visibility during top-rated programming, enhancing recognition and recall.
Classic formats that captivate audiences with vivid storytelling, sound, and visuals.
Classic formats that captivate audiences with vivid storytelling, sound, and visuals.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
Our experts leverage deep industry insights, analytics & proprietary tools to identify the best media strategies to meet your marketing goals while showcasing a real enhancement in advertising and marketing initiatives. Our passionate team is dedicated to delivering results that drive success for your business.
We analyses BARC data, viewership trends, and market research to identify channels, time bands, and shows that align with your brand’s target audience and objectives.
Yes. Our expertise spans national networks, regional channels, and niche genres. We customize strategies to ensure your messaging resonates with varied linguistic and cultural groups.
By leveraging data-driven targeting, careful spot selection, and ongoing performance evaluations, we optimize budgets to maximize returns, ensuring campaigns meet or surpass key KPIs
We supplement traditional metrics like TRP and CPRP with incremental reach studies, qualitative feedback, brand health tracking, and ongoing audience engagement analyses for a holistic performance view
Yes. From strategic planning and media buying to creative support, execution, and post-campaign analysis, Mplan provides a comprehensive solution that aligns with your brand’s vision and goals.
We consider readership demographics, editorial profiles, and language preferences. This ensures the selected publications align seamlessly with your brand’s target audience and strategic objectives.
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Beyond circulation and readership, we employ surveys, brand lift studies, and cross-channel tracking. These insights help us understand the impact of your campaign and refine future efforts.
We create campaigns that complement TV, digital, and outdoor efforts. By ensuring message consistency and strategic timing, we reinforce your brand narrative across all platforms.Mplan partners with businesses who value the strategic role of their website/apps in overall success. We carefully assess each project to ensure a productive, long-term relationship.
Yes. From publication selection and creative design to campaign execution, monitoring, and post-analysis, Mplan manages every step—ensuring a seamless, results-oriented experience.
